Company Profile Video

Gel was contracted by Claybrooke Marketing to produce a program to show their capabilities in operational solutions to potential retail clients as part of their marketing presentation. To accomplish this, a video case study of Future Shop was initiated when they hired Claybrooke to handle the merchandising transition from old tube televisions to new LCD and Plasma screens. We strategically placed a time lapse camera in a Future Shop store to record the transition. On-camera interviews of the project team confirmed the ease with which the transition took place, without disruption to customers and staff.