Awards Gala

Loblaws held a program called the “Poseidon’s Choice Awards” to recognize excellence in seafood marketing and merchandising. Gel was asked to help produce the gala evening. The highlight of the night was the video we produced to showcase the staff and the instore displays they created. Gel spent a great deal of time coordinating the shoot, the result of which was an efficient, cost-effective approach to interviewing, documenting and ultimately capturing the efforts of the award winners across Ontario.