Product Launch Video

This video was shot in the Loblaws’ test kitchens to show how easy it was to carve a new product called the President’s Choice (PC) EZ Carve Turkey. The point-of-purchase program ran on media players instore, beside the freezers where the product was merchandised. The result: sales of the EZ Carve Turkey were higher in stores that had this video, than those that did not.

Digital Signage

A new chain of organic stores was opening in downtown Toronto. To maintain their market share, PC hired Gel to deploy a digital merchandising program in key urban markets. The program was a success with stores reporting an increase in sales. Consumers were motivated to try the PC organics, some of which they didn’t know existed until it was communicated to them on screen in the store.