As part of Sobeys’ private label optimization program, we were asked to produce two videos: one to be shown to the company’s private label manufacturers; the other, to the staff. While both programs talked about their private label, they each had separate messages. The first outlined how important vendor support was to the success of the program. The latter provided an update to staff on what stage the program was at, and its success to date. A seamless production, the client provided content points and Gel handled the rest with both programs shot, edited and distributed in less than two weeks.